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Reader's Share How They Connect with Prospects in 15 Minutes or Less
1 Jun 2007

In May, I held a contest to see who could come up with the most original, creative and usable way to connect with prospects in 15 minutes or less.
 
There were some GREAT responses, but there could only be one winner.
 
Here is what our WINNER, Terie Hansen of the Town Planner Community Calendar (www.townplanner.com), wrote:
 

The best way I have found to connect with a prospect that I am calling or am meeting with is to do my homework.  If it is a referral, I ask the person who referred me how they know them, how much they know about their business, etc... just to get some background before I call them.  Then, I will go on-line and look for a website or Google them to get additional information about them and their business.  This is all pre-call work.  Now, when I speak to the prospect either by phone or in person, I can avoid wasting time asking questions to which I already know the answers are readily available and get right to the point.  Letting them know that I already know how long they have been in business, or compliment them on their growth of locations, etc. let's them know I cared enough about them to do my homework.  I find they are impressed and pleased that I have done so.

Here are some other great responses:

Stephanie A. Salter of The Write Way, LLC (www.theWriteWayLLC.com) wrote:

The best way to connect with your prospects in 15 minutes or less is to listen to them. You shouldn’t be selling anything to anyone without first taking the time to listen. Listening provides you with the information you need to ask probing follow up questions that help you and your prospect identify their needs. If you are more worried about what you are going to say when you approach a prospect than what they are going to say, you have already wasted the first, and possible only, 15 minutes you might have with them. Gone are the days of standard sales pitches. Today’s buyers are more sophisticated and they expect salespeople to be consultants and problem solvers, not pushy wheelers and dealers.

 

Charmaine Augustin of Life Styles and Trends Magazine (www.lifestylesandtrends.com) replied:

To connect instantly with prospects one must get in front of an audience! Not many of us have the means to collect a crowd and market to them in an instant. Advertising is the key to growing your business and attracting customers. There are several ways to do so, however, experts (businesses owners and consumers) have proven that one of the most proven and cost effective way to advertise is through magazine readership. The average person may spend 15 to 45 minutes reading or flipping through a magazine and often times keeps it for a while and refers back periodically.

Advertising your business in magazines is the best marketing strategy to reach potential customers that you may have missed out on when carrying out other forms of marketing solutions. Magazine advertising is a growing industry and is getting used more as time goes and you must realize that companies are competing to get the largest and most colorful advertisements when you advertise your business in magazines.
You can target a larger audience as most magazines distribute to a wider range of customers. When you advertise your business in magazines you again are assisting your business with great branding potential and cornering your business market place. To advertise your business in magazines can be very cost effective and you have the option of making a relatively inexpensive payment plan and not having to worry about keeping up with large monthly payments to keep the advertisement rolling. Magazine advertising is a good way to advertise your business and will contribute to giving you great marketing solutions.

Charmaine Augustin is the Author of “Nine to Five or Something Like That, Finding Work Life Balance and Fulfillment for Women” and is also the Publisher and Owner of “Lifestyles and Trends Magazine in Gwinnett”. She is a wife and mother of three sons and resides in Dacula.

 

Mike Silverman of Silver Web Solutions (www.silverwebsolutions.com) responded:

I guess I’m a little bit different than your average business owner trying to increase their customer base.  Since I work in the industry of Search Engine Optimization and Internet Marketing, I am able to take my knowledge and reach people through my articles and blog posts by optimizing my content for the search engines; enabling people to find me!  Yes, networking groups are a wonderful way to acquire new prospects and I certainly have visited and joined my fair share.  However, what I see is that business owners treat their website like an online brochure and do not realize the potential it could be to bring in additional revenue.  I recommend to all my clients to start a monthly e-newsletter, blog weekly and update the content on their websites continuously with keywords and key phrases that will help drive traffic to them.

 

Chris Gloss, Speaker, Trainer, Coach & Author (www.chrisgloss.com) wrote:

Want to know the easiest way to make a meaningful connection with others, quickly?   Well, there's a very simple formula that's been tried, tested and proven for hundreds of years and it is possibly the most effective skill for making a connection with anyone you meet.  That one very powerful, yet often devalued, skill, is to simply become a better listener.  The key to becoming a better listener lies in being able to engage others in their favorite topic of conversation and the great thing is that just about everyone on the planet has the same favorite topic --  let's call it the "me" conversation.  People love to talk about themselves!  Their interest, their family, their business, their dreams.  All you need to do is get others talking about themselves and they will reveal everything you need, to make a strong connection, in a short period of time. 

The fact is that everyone loves a good listener, as listening builds trust and rapport.  You will come across as the greatest communicator on the planet, without ever having really uttered too many words.  Employ the 80/20 rule to the next conversation you have.  Diligently listen 80% of the time and speak, only, 20% of the time.  Also key here, is that the majority of your 20% should be spent asking questions, so you can better understand their wants, needs and desires. People love to connect with people they feel have a genuine desire to understand them.  Asking questions, then intently listening, also gives you the advantage because you understand how you can meet a need the other person may have. 

Always remember that when seeking to make a powerful lasting connection you must begin  with this question in mind; "How can I add value to their business or life?"  The most efficient way to make a connection in 15 minutes or less is to uncover the answer to that question and the only way to do so is applying the 80/20 rule. The more you practice this technique, the more effective you will become and the results are sure to follow!  

 

Donna Willard, Managing Director of eWomen Network of Atlanta (www.ewomennetwork.com) shared:

Interactions lead to transactions through giving first and sharing always. Our philosophy at eWomenNetwork is "Give First, Share Always."  The lasting effect or mental image while connecting is everything.  When
making conversation with a new connection, do you give your listening ear or are you thinking what to say next?  If you answered that you truly listen then that position is strategically vital in gaining access
to and controlling a larger destination.  Women especially get this personal relationship key point in networking with one another.  The first thing noticed is that there is genuine interest in the listening.
In other words, give by putting others first.  Could a feeling of panic to get that all important lead change the course of the day?  Would putting priorities in order first thing really make that much of an impact? Personally, spending time each day asking God to put me in a place of grace can mean the difference in an entire day striving to do things my way and getting no where. Research has shown that a person makes a decision within seconds to go forward with an individual for business or personal reasons.  Does that mean that a deal is closed that quickly?  More often than not an interaction has been made that depending on listening skills could determine a transaction. Good listening means being able to ask qualifying questions which builds the right relationship for business.  Giving first and sharing always is the unique style of building relationships associated with eWomenNetwork across all the 113 chapters in the U.S. and Canada. Along with the proper priorities one may certainly expect to advance toward the goal of making that right connection.

 

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